Straight answers.

A private AI assistant built from scratch for one person or one business, running on a server that belongs to them. You talk to it by text message — the same app you already use — and it carries the work that isn't really the work: the posts, the follow-ups, the paperwork, the appointments, the things that slip when you're busy.

It isn't a product you sign up for and figure out alone. We build it, and it keeps gaining abilities as you need them.

Four ways that matter.

It's private. ChatGPT, Gemini and Copilot run on their companies' infrastructure, shared with hundreds of millions of people, under terms that can change. Yours runs on a server that belongs to you alone. Nothing you tell it reaches the public realm — it isn't pooled with anyone else's, isn't read by a stranger to improve a product, and never becomes training data for a model everybody else then uses.

It remembers. A public chatbot meets you as a stranger every single time: you re-explain yourself, it helps, then it forgets you completely. Yours keeps every job, customer, price, decision and preference, and gets more useful the longer you have it.

It sits quietly beside you. You don't have to remember to open it. It's a thread in the messaging app you already use, there at any hour for a question or a reminder — and it turns up in the morning with the day ready whether you thought about it or not.

You can teach it. Tell it how you want something handled, in plain words, and it works that way from then on. No release to wait for, and nobody else's assistant learns what you taught yours.

There's a full side-by-side comparison here — ten differences, including where the public apps are honestly the better choice.

Either. Or both — that's common. The same assistant can chase your invoices on Tuesday and remember your daughter's permission slip on Wednesday, because it's one assistant that knows you rather than two tools that don't.

There's a page for the business side and one for the personal side if you want to see them separately.

No. If you can send a text message, you can use it. There's no app to install, no dashboard to learn, and no settings screen you're expected to understand.

You can also just talk to it — send a voice note and it works from that.

Probably, because nothing about it is industry-specific out of the box — it's built around how you work. We've built for trades, construction, haulage, property, clinics, agencies and one-person operations.

The honest answer is that some things suit it better than others, and we'll tell you if yours doesn't. Ask the assistant below and it'll give you a straight read.

On infrastructure dedicated to you — not a shared tenancy with other customers' data sitting alongside yours. It's backed up nightly, and restores are tested rather than assumed.

There's a fuller explanation here.

Only the accounts you point it at, and only if you want that at all. You choose what it can see, you can change your mind later, and you can start with none of it.

Plenty of people begin with just the calendar and their documents, then add the inbox months later once they've seen how it behaves. That's a sensible way to start and we'll never push you past it.

No. Your jobs, your customers, your pricing and your private life are yours. They don't become someone else's training data, and they don't improve a product you don't own.

No. It drafts; you approve. Posts, quotes, invoice reminders, replies to customers — every one of them waits for a yes from you before it goes anywhere.

Nothing about you reaches the public unless you put it there. That's engineered in, not a policy we promise to follow.

Only people you name. Access is by invitation — there's no public link and no login anyone can find. Where a team is involved, what each person can reach is set by you, so the money side doesn't have to be visible to everyone who can ask about a job.

Every action is logged where you can check it.

Yes. Ask and it goes. It's your assistant and your information; that isn't something you have to negotiate for.

A conversation, not a signup form. We learn how you work — your routines, your documents, the tools you already use, and how you actually talk to people. Then we build it, test it against your real workflows, and hand it over working.

You can start that conversation right now with the assistant at the bottom of this page.

No, and that's the point. Nothing to migrate, nothing to cancel. It plugs into what you've already got — mail, calendar, accounting, CRM, storage, socials — and works from there.

Mostly your time and your honesty about how things really run — including the messy parts. Access to the tools you want it to work with, some examples of how you write, and whatever documents it should know about.

You give access at your own pace, and you can withdraw any of it.

You'll catch it, because nothing leaves without you reading it first. A mistake shows up as a draft you don't approve, rather than something you discover a week later.

And when it doesn't know something, it says so instead of guessing. That behavior is deliberate — an assistant that bluffs is worse than no assistant.

That's normal and expected. Most customers think of the best ideas only after living with it for a month.

Much of it you can simply tell it yourself, in plain words — see the next question. Anything that needs wiring into a system it's never touched is a build, and that's our job. Ask, and it's a conversation rather than a quote.

Yes, and this is the part people underestimate. You tell it, in the same words you'd use with a person, and it works that way from then on:

"Never quote a weekend job without adding twenty percent." · "Every Friday at four, tell me which invoices are past thirty days." · "If Mom's clinic calls, tell me right away — anything else can wait." · "Write to suppliers formally, and to regulars like a human being."

No developer, no ticket, no change request. It applies right away, it stays applied, and you can ask it at any point what rules it's currently holding. Change your mind later and you just say so.

The limit is roughly this: rules, routines, wording and preferences are yours to teach directly. Connecting it to a system it's never touched before is a build we do.

Yes. That's one of the two shapes it takes — an assistant in the team's group chat that field staff, office staff and new hires can all message, alongside the personal one that works your own day.

You keep what's yours. Your data can be exported or deleted, whichever you prefer, and any access it had to your accounts gets disconnected.

There isn't a price list, because there isn't a standard product — every assistant is built for one person or one business and what it actually needs to do.

Tell us what you'd hand over and you'll get a straight number. Asking costs nothing and commits you to nothing.

Nothing until you've seen exactly what you're getting and what it costs. The scope, the price and the terms are agreed together before any build starts — there's no version of this where you find out afterwards.