Tidara Personal · your second brain, by text

Text it. Forget it. Ask for it later.

The filter size, the gift idea, the policy number, the thing the doctor said, the date the car is due. Text it to your assistant the moment you think of it. It files it, reminds you before it matters, and hands it back when you ask in plain words. No app, no folders, nothing to organize.

Try it free for 14 days ▶ Watch a week

No app to learn · Works by text · Free for 14 days, then $24/month

Why Tidara, not Muse, Instinct or ChatGPT

They want to run your life. Tidara helps you run it.

The new AI assistants are racing to book, buy and speak for you. Tidara is the one that asks first.

Any phone. Just text.

No app, no invite code, no WhatsApp. iPhone or Android.

Nothing without your yes.

It never sends, buys or agrees to anything until you say so.

Never training data.

Your life isn't used to train AI, sold, or shown ads.

A real person.

Text HUMAN and Joe, who built it, answers.

Gone in one text.

DELETE erases everything within a minute.

See the full side-by-side →

How a second brain works

A second brain you never have to organize.

Note apps give you a system to maintain. This gives you someone to text. Four things happen, and you only do the first one.

1. Capture — you text it

"Furnace filter is 16x25x1." "Mia's teacher is Mrs. Ortiz." A photo of the flyer, the bill, the appointment card. However it comes to mind, whenever it comes to mind.

2. File — it sorts it

Each thing is saved with a category and the details that matter: the amount, the date, who it's about. Photos are read, not just stored. You never pick a folder.

3. Recall — you ask in plain words

"What size are the filters?" "When did we last service the car?" "What did I want to get Dad?" The answer comes back with the date you saved it.

4. Resurface — it brings it back in time

Birthdays arrive with the gift ideas you saved. Bills and renewals come up before they're due. The morning briefing tells you what today needs before you ask.

March
Dad mentioned he wants a good pocket knife. Save that for his birthday
Saved under Gifts: pocket knife for Dad. His birthday is June 14; I'll bring it up two weeks before.
May 31
Dad's birthday is in two weeks. You saved one idea in March: a good pocket knife. Want a reminder to order it this weekend?

Everything it holds is on a private page you can browse, search and download any time. Text DELETE and it's gone.

What it carries

The admin of being a person.

None of it is hard. All of it is relentless. The second brain sits underneath all of it, so every area gets better the more you tell it.

Time and commitments

  • Reminders at the time you ask, once or repeating ("every Monday at 7")
  • A morning briefing at the time you choose: what's on, what's due
  • Reads and adds events on your Google Calendar, if you connect it
  • On iPhone or Outlook: tap-to-add event links and a private calendar feed
  • Birthdays and renewals early enough to do something about them

Photo to action

  • Photograph a bill, flyer, appointment card, form or receipt
  • It reads it, files it, and proposes the reminders or events that go with it
  • Nothing is added until you reply yes
  • Months later, ask for it in plain words and get the details back

Home and family

  • Filter sizes, paint colors, model numbers, the plumber's name
  • Upkeep on a schedule: filters, gutters, the car's service
  • Lists that stay useful: shopping, packing, jobs around the house
  • Add a partner or parent and they text the same assistant from their own phone

A Sunday recap

  • What it remembered, reminded and filed for you this week
  • What's coming up next week that needs a decision
  • Counted from what actually happened, not guessed
  • Text RECAP OFF if you'd rather not

Plans with the people you know

Connect your assistant with a friend's or a family member's, and the two assistants sort out the back-and-forth for you.

  • "Find a time for dinner with Tracy next week." Your assistant checks your calendar and asks hers.
  • Hers checks with her, then yours comes back: "Thursday at 7 works. Add it to your calendar?"
  • It shares when you're free, never what else is on your calendar
  • Both of you opt in, and either of you can disconnect by text
  • Nothing is agreed without a yes from each of you
  • Messages wait for morning, never at midnight

Tell it how you like things done

Say it once, in the words you'd use with a person, and it's kept with everything else it knows about you.

  • "Remind me about the car's service two weeks before, not the day before."
  • "Keep my briefing short on weekends."
  • "Anything about Mom's appointments, tell me right away."
  • "Call yourself Juniper, and use 🌿." Name it and pick its emoji; it answers to that from then on.
  • Change your mind later and just say so
  • Ask what it's holding and it will tell you
  • Your preferences are yours alone; nobody else's assistant sees them

Want more depth in one area?

Add-on packs switch on by text for $5/month each: Travel, Family, Bills & Documents and Health Admin. Home & Car is $29 once. Every pack starts with a free taste, and nothing is ever charged without your yes.

Customize your assistant

Connect more of your life.

Everything above works over plain text, with no accounts to link. If you'd like your assistant to reach into the other apps you use, we can build that for you as a paid custom connection.

Work calendar and email

Microsoft Outlook and Microsoft 365, so work and home live in one briefing.

Tasks and notes

Todoist, Notion or Trello: text a task and it lands in your list, or ask what's still open.

Files and documents

Dropbox or OneDrive, so "find the lease" searches where your documents already live.

Money and shared costs

Budgeting and bill-splitting apps such as YNAB and Splitwise, for "how much is left for eating out?"

Smart home

Home Assistant or SmartThings for status checks and low-risk controls. Never locks, alarms or garage doors by text.

Travel and activity

TripIt for bookings and confirmations, and Strava for training plans and races.

How a custom connection works

  • Text your assistant something like "Can you connect to Todoist?"
  • Joe checks what that app allows, then texts you a fixed price for the setup. Some connections also carry a small monthly fee to keep running, and you'll see it up front
  • Nothing is built or charged until you reply yes
  • You choose exactly what it can see, and you can disconnect whenever you like

These are examples, not a fixed menu. Most apps that let outside services connect can be added, but not all do, so we'll tell you honestly before quoting.

Just as important

And the things it will never do.

A list of capabilities is only half the picture. These are the limits — built in, rather than promised.

  • Send, post or reply to anyone without your approval, or message anyone's assistant you haven't both connected
  • Look at any account you haven't connected
  • Listen to your microphone — it has no ears, only what you send it
  • Share, sell or pool your information with anybody
  • Become training data for someone else's AI
  • Pretend to know something when it doesn't — it says so instead
A normal week

It runs on a cadence.

You don't have to remember to use it. That's the point.

Morning
What today needs

What's on, who's where, what's due, at the time you choose.

Through the day
As it happens

Text it a photo of a bill, a detail worth keeping, a question about that thing last spring.

Evening
Tomorrow, prepped

The reminders you set for tonight, and anything waiting on a yes from you.

Weekly
The Sunday recap

What it handled this week, and what's coming next week that needs a decision.

In practice

What that looks like for two people.

Composite examples from real Tidara builds — people's private lives stay private, which is rather the point.

Working parent

Two kids, two jobs, one calendar nobody owns

School letters arrived as photographs in a group chat and were never seen again. Half the household ran on one person's memory, and that person was tired.

What the assistant does: every form, letter and permission slip gets photographed in and filed against the right child and date. It says what's due this week, and reminds whoever is on the hook the day before.
The mental load stopped living in one person's head.
Caring for a parent

Managing someone else's admin as well as your own

Two sets of appointments, two sets of paperwork, and consultants who each assumed someone else was coordinating.

What the assistant does: keeps both timelines, files every letter and result where it can be found again, and flags what needs chasing — with the whole history to hand when a call comes.
Turning up to appointments already knowing the story.

▶ Or watch a whole week play out

The part that matters most

This is your life. It stays yours.

Handing an assistant your family's calendar and your paperwork is a bigger ask than handing it your invoices. We built for that.

Private by construction

Nothing leaks out.

Your assistant's memory is kept in its own separate space on servers we run for Tidara customers. Your family's details aren't pooled with anyone else's and never become training data for someone else's AI.

Nothing reaches anyone — not a reply, not a booking, not a message — unless you read it and say yes.

  • Your own separate space, never pooled
  • You choose what it can see
  • Browse or download everything it holds
Built around your life

Nothing has to change.

No app to install, no system to adopt, nothing to migrate. It arrives in the messaging app you already use and works from there.

And it gets to know you. What you prefer, how you word things, what you always forget. It's more useful in month six than it was on day one.

  • Works by text — nothing new to learn
  • Learns your preferences as you go
  • Delete any of it whenever you want

How the privacy actually works →

The obvious question

"Couldn't I just use ChatGPT?"

You could, and for looking something up you probably should. For carrying your household, four things get in the way.

 
ChatGPT · Gemini · Copilot
Your Tidara assistant
Knowing you
Public appsMeets you as a stranger every time. You re-explain your life, then it forgets.
YoursKnows your family, your paperwork, your preferences and what you decided in March.
Your private life
Public appsTyped into a service governed by terms that can change.
YoursKept in its own separate space. Never pooled, never training data, never public.
Turning up
Public appsOnly when you go to it — which, on the weeks you most need it, is never.
YoursSits quietly beside you and tells you what today needs before you've asked.
New abilities
Public appsYou wait for their next release, and take whatever it contains.
YoursYou tell it how you want something handled, and it works that way from then on.

The full comparison — all ten →

Start your second brain today.

Text it three things you're trying to remember. By next week you'll wonder how you kept them all in your head.

Start a free 14-day trial Could this help me?

"The tide comes in every morning."